Then Karthik tells her that they can be good friends. Karthik gets to know this from his sister and goes to Alappuzha, along with his friend Krishnudu, where he gets introduces to her family as his classmate. Later Jessie goes to Alappuzha, her grandparents' place. Karthik expresses his love one day to her, who is afraid of speaking to men around her strict father, and ends up angering Jessie. When Karthik meets Jessie for the first time, he falls in love with her. Jessie (Samantha), their daughter, is 2 years older to Karthik.
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Karthik's family rents the ground floor of a two-storeyed house which belongs to a Kerala christian family who are very conservative Syrian Catholic family from Alappuzha, Kerala, who live upstairs. Karthik (Naga Chaitanya) is a mechanical engineering graduate but aspires to become a filmmaker.
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Shooting continued through the latter part of 2009, with the film garnering significant media interest, with schedules in the United States, with Princeton University being used as a backdrop for song picturisation. The Tamil version was made following much speculation that Gautham Menon was set to remake it with Manjula's brother, Mahesh Babu. Ye Maaya chesave was made with a moderate budget of ₹12.5 crore (US$1.9 million) They accidentally meet after a couple of years and the movie takes a different turn. This results in a volatile relationship until Jessie leaves him without an explanation. Jessie is torn between her love for Karthik and her family, who is steadfast in their disapproval of him. Ye Maaya Chesave portrays the complicated relationship between a Telugu Hindu assistant director, Karthik, and a Malayali Saint Thomas Christian girl, Jessie whom he falls in love with. Apart from highly successful soundtrack, the background score of the film is hailed as one of Rahman's best works.
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Rahman, became a huge success and gained Cult status over the years. Upon release the music, scored by two-time Academy Award winner A. This film is Menon's second Telugu venture, after the critically successful Gharshana. The Satellite Rights were sold to Zee Telugu for ₹3.5 crore (US$550,000). The film was shot along with the Tamil version Vinnaithaandi Varuvaayaa which was shot first with a completely different cast and climax.